Reto Zangerl was born in the Greater Zurich area
(Switzerland) in 1971. He studied business administration at the
University of
St. Gallen (M.A. HSG) and started his career at consumer goods
company Unilever
where he successfully managed brands such as Dove, Comfort, Omo
and Sun.
In 2006 Reto founded Brand
Affairs, a Switzerland based communication consultancy group
focusing on brand strategy, public relations and digital marketing.
Reto was press spokesperson and communications consultant for
Starbucks Coffee
Switzerland for 10 years, networking the brand nationally
with key media professionals and opinion leaders. He is also part
of the BPN (Business
Professional Network) expert pool, where he trains young entrepreneurs
in emerging markets globally on content marketing strategy. In
his free time, Reto's passion is sports and cooking. He is a shareholder
and senior advisor of the Swiss gastronomy group notguilty.ch
and swims (more and more often) in icy waters. |